Campaign Planning

3EX.NET Campaign Planning software enables mail order and multi channel retailers to plan, manage and track the response on all demand-yielding promotional activity including:

• Catalogue mailings
• Mailshots
• Inserts
• Off-the-page adverts
• Telemarketing
• Pay-per-click advertising
• eMail Marketing

Campaign information and response analysis is time-sliced and aggregated to enhance your supply chain and purchasing decisions by forecasting future demand and resource utilisation.

3EX.NET Supply Chain Management solution for campaign planning includes:

• Metrics- Define audience and response rates, tracking against actuals
• Planning- Record and measure costs and revenues by promotion
• Distribution Groups- Plan promotion hit dates and commit to plan
• Product Mix- Attach product mix to each promotion
• Response Curves- Create library of curves to accurately predict response over yield period.
• Catalogue and Page Analysis - used for revenue-based forecasting models and also used to publish content to DTP software.
• Modification Log- Records all data changes, providing easy auditability