Silver jewellery specialists Volcano have commissioned Exact Abacus's digital arm, EAOM, to develop a new eCommerce website for their growing business.
Established in 1989, Volcano has won several industry awards thanks to its unique and unusual designs of silver, stone set and costume jewellery. The bricks and mortar operation is supported by an existing eCommerce website which will be replaced by the new EAOM design.
Repeat business is a key part of Volcano’s business model, both for the online and offline offerings. A key element to the new website brief therefore is to maintain the high levels of information, ambiance and boutique feel, but in the same instance not to compromise the eCommerce necessity to the website.
EAOM’s Head of Digital, Dan Hammond, commented on the win; “The Volcano project, is a nice example of how we need to blend design and functionality together with the aim of making the site still maintain the warmth and feel that you get when you visit the bricks and mortar store. This project gives us the nice opportunity to explore the essence of boutique eCommerce.”
For more information about Volcano visit www.volcanojewellery.com