3ex.net CRM software provides database marketing functionality in an intuitive click-and-drag environment. Direct and web marketing professionals can map marketing communication programmes ranging from a new customer recruitment campaign through to 'winback' process. Database selections, message templates, questionnaires and reports are wrapped within an integrated environment designed to create a single 360 degree view of a customer.
Effective Customer Relationship Management involves the use of all communication types including: contact centre, post, facsimile, mobile and increasingly email. 3ex.net CRM software is based on Microsoft technologies and benefits from close integration with Exchange Server for automated messaging and customer email filing and management. 3ex.net Customer Relationship Management software enables email to be a core part of your communications strategy rather than an add-on or isolated process.
With 3ex.net CRM software you can:
- Direct inbound emails to designated system users
- Append and inbound email to a customer record
- Launch an activity that relates to the email e.g. a quotation request
- Assign user ownership and track each activity through to completion
- Create and send emails from the application
- Manage email threads at user and customer level
3ex.net CRM software also enables the selection and segmentation of your customers based on definable search parameters, for example FIND every customer who has not ordered for six months and previously spent over £200. The match file can be split, limited and manipulated prior to extract and upload to specialist email marketing software products.