Search Engine Optimisation

3EX.NET eCommerce Software includes a suite of search engine optimisation tools to build search engine friendly pages and content to drive increased traffic and conversion. Your website is fighting for the attention of the worlds search engines amongst the 20 billion other ranked pages and we have over ten years experience in developing common sense and practical SEO techniques that are proven to convert browsers into visitors and visitors into buyers. Search engine optimised websites do not happen by chance, they require significant skill, effort and commitment to build and maintain.

We concentrate on guiding your SEO strategy rather than promising the earth and delivering nothing. Central to the ongoing partnership with clients after site launch is our 'ACE' programme (Acquisition and Conversion Excellence). ACE is the culmination of an extensive research and development process where every website management discipline and best practice has been formalised within a structured and measurable programme designed to maximise the revenue and profitability of your website. It provides ongoing analysis reporting and recommendations in areas including: page ranking, site/meta content, adwords/keywords, pay-per-click, site usability, basket abandonment and page render speed. ACE also covers areas including:

• Keyword analysis specific to your brand and marketplace
• Benchmarking
• Content optimisation
• Page optimisation
• Link building (and purging)
• Sitemap submission
• URL mapping
• Image optimisation
• Page weight analysis

The transactional and non-transactional pages created through the 3EX.NET Content Management System are generally ranked high in search results, with strict conformance to basic SEO standards such as:

• Concise page titles
• Consistent meta descriptions and keywords
• Dynamic image alt tags and tool tips
• Content pages located using plain-English URL
• Sitemapping
• Rich and relevant content
• Content syndication

Our Search Engine Optimisation and innovative ACE services are proven to increase online customer acquisition. For companies looking to develop their web SEO strategy and requiring impartial common sense advice from a rock-solid provider, Exact Abacus is the first port of call.

We have been developing Ecommerce and Search Engine Optimisation solutions since the late 1990s, tracking the changing algorithms and trends to ensure our sites/pages are always highly visible and ranked in line with the client's keyword strategy. The Search Engine Optimisation process is not to be taken lightly and we strongly advise against 'black hat' solutions, which are always counter-productive. We provide the SEO tools and the professional advice to help you get ahead of your competition.