Developing White Label Websites
Thinking of setting up search-specific websites? Need a fully integrated solution to concurrently manage multiple brands? Looking to extend your product, sales and marketing reach?
'White Label' is the newest buzz word doing the rounds in the Ecommerce marketplace. To some, it is the golden opportunity to rapidly grow sales. However, others have not yet latched on to its enormous potential, predominantly because the vast majority of web software solutions were never built to support multiple sites and certainly not the back office processes needed to support a profitable business, geared to excellence in customer service.
The Concept of White Label
It is unclear how a term commonly used to describe a vinyl record became the one of the 'must haves' in Ecommerce software, but the term has stuck and by design (and a bit of luck!) 3EX.NET was architected from the first line of program code to handle it. The software enables a non-technical user to create either a cloned website in minutes or a more customsied site in hours and run it side-by-side any number of sister sites with either shared or distinct content, product, stock, customers, sales order processes, documentation and promotional offers.
Imagine seeing breaking news at 9am and launching a site by noon to take advantage of any related merchandising offers. The winter of 2010 springs to mind - anyone with a warehouse full of snow shovels could have cleaned up!
As a concept, White Labelling enables you to:
- Compete with yourself!
- Capture different segments of the marketplace using different product and pricing mixes
- Tap into specific search terms and traffic streams
- Create distinct and focussed product areas and sites
- Extend your proposition to affiliated brands
- Create economies of scale
- Unleash the creativity of your marketing department!
...and all of this from a single software platform that is incredibly easy to use and truly scaleable from 10 to 25,000 orders a day.
Design Freedom
You could be forgiven for thinking that 'white label' = 'template'. Merely copying one site and applying a 'me too' approach is not enough to take advantage of the concept. 3EX.NET therefore enables you to apply a distinct design, structure, content and taxonomy to each instance of a site. Using the power of Cascading Style Sheets (CSS) and ASP.NET Master Pages, you can be assured that sites are always professional, function-rich, quick-to-render and highly converting.
For examples of 3EX.NET White Label Ecommerce Software take a look at:
ILC Media:
Suttons Consumer Products:
