Exact Abacus has recently launched a new eCommerce website for Greenfield Software, ThePrinterStore.co.uk. This new venture for Greenfield saw Exact’s digital arm, EAOM, work closely with the company to develop a new brand for The Printer Store, with the outcome providing a simple yet effective, and instantly recognisable brand execution.
The eCommerce website has been developed on Exact Abacus’s 3ex.net eCommerce and Back Office software, utilising comprehensive product feeds for their core online business. In addition, the eCommerce software has included a sophisticated enterprise level homepage product navigation (which allows the user to navigate to relevant products directly from the homepage) and the comprehensive multi faceted navigation throughout the website.
The design of the site is very bold and chunky, with obvious navigational elements and calls to action, allowing for excellent usability.