Growth

How To Get The Most out of Your eCommerce Business!

How To Get The Most out of Your eCommerce Business!

The world of eCommerce has advanced immensely over the years. And in a time when entrepreneurs are contending in a highly competitive industry it’s essential for the potential success of your business that you stay up to date with the latest eCommerce trends and adapt to any changes in the market.

1. Mobile Optimisation

The most recent and possibly the most detrimental to your business if not in place is ensuring your website is mobile optimized. Mobile shopping is becoming more important for consumers with an estimated 40% of worldwide mobile shoppers turning to a competitor’s site after a bad mobile experience.
And in lite of the latest Google algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results, are you restricting your business potential and growth if you’re not already mobile optimised.

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2. Mobile Advertising

If your wanting to put your business in front of potential consumers as they use their smartphones and tablets throughout the day, then a great way to achieve this is via Google Mobile Ads, with the sole purpose to helping you reach audiences on-the-go. Appearing on mobile devices in Google search results, on content websites, in apps and video you’re giving your brand maximum exposure.

Implementing Google Mobile Ads can set you on your way to achieving your marketing objectives with the platform to gain new customers, grow leads and earn conversions.

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3. Personalised Experience

Effective marketing can help to build those relationships with your customers. A way to achieve this is to offer a unique personalised experience. Two major brands that have had huge success with offering a more personalised experience is Coca Cola and Heinz.

Coca Cola

Launched in the Summer of 2013, the very original share a coke campaign made a huge splash when the brand replaced their logo with names, chosen from the UK’s most popular. The aim was for you to share a coke with the people that mattered most to you, offering a truly unique personalised experience.

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Proof just how a personalised experience can quickly become a Hugh social phenomenon:

1000+ names on the bottles and cans.
998 million impressions on Twitter.
Over 730,000 glass bottles personalised via the eCommerce store.

Heinz

A personalised ‘Get Well Soon’ Soup campaign for charity, enabled buyers to personalise tins of soup which they could then send to friends or family that were unwell. The initiative was to raise money to provide entertainment for poorly children in hospitals across the UK for The Starlight Children’s Foundation.

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Put simply, you don’t have to go to extreme measures to get your eCommerce store noticed. Firstly understand and keep yourself updated with the latest eCommerce trends, and secondly, learn what customers value as a great shopping experience and adapt that into your strategy.

by Tanya Wasiuta on 04/06/2015

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