It’s Bank holiday time again for us Brit’s, and we want to know how you are going to spend it.
Let me guess, gardening; garage clear out; decorating or simply just a nice day out? I can take a wild guess that a spot of DIY will be at the top of most of our agendas this weekend! And why not? With the nice weather on the way and discounts in our favourite stores up for grabs, what a great opportunity to get our gardens and homes prepared for Summer 2014.
Barclaycard said DIY stores saw a 14% rise in first quarter sales and garden centres a 22% increase over the same period as it said a surge in the housing market also helped to boost sales.
The number of shoppers forecasted to be out and about this Easter has risen 6.1% compared to the same period last year. This follows the 2.6% rise that took place in March, this is said to be the largest increase for nearly a year suggested Springboard, a service that monitors shoppers numbers.
This serge came at the right time for our local DIY legends B&Q who on the 4th of April, launched their new brand campaign ‘Unleash the B&Q in you’, which motivates consumers to work on their home improvement projects this Easter.
Chris Moss, Customer & Marketing Director, B&Q said:
“Empowering people to pick up those home improvement tasks has been central to B&Q’s DNA for 45 years. It’s time to inspire people to ‘get up off the sofa’ and ‘unleash’ the gardener, painter or barbecuer. We all have it in us to be great DIYers, sometimes we just need a little motivation and some helpful advice – which is where B&Q comes in. At the heart of the advert is the iconic orange apron, something all our staff proudly wear, and which symbolises the ‘can do’ attitude the brand encourages people to ‘unleash’ towards their DIY projects.”
If this advert doesn’t make you want to steal (borrow) an Orange B&Q apron and get on with your DIY this Easter Bank holiday, then I am not sure what will!
Whatever your plans are, we hope you have a cracking day off!