Harrison Cameras

Harrison Cameras

Harrison Cameras wanted to make the most of the growing mobile traffic to their site. They needed a mobile friendly user experience that would engage more customers and convert more sales. Enter Exact Abacus Digital.

The Solution

Developed alongside a radical redesign of the Harrisons' desktop website, our mobile friendly version of HarrisonCameras.co.uk used the latest mobile design techniques. Bringing ‘user agent’ switch technology into play, the mobile site was perfect for Google and featured four separate sub domains. For instance, m.harrisoncameras.com

The Result

Between January 13th and October 13th 2013, revenue grew by an eyebrow raising 65% compared to the same period the year before. Little wonder when you think that improved mobile experience traffic from mobiles has gone up 81%. With a 112% rise in page views, more and more users are navigating through the site. Just check out these numbers:

  • Mobile Conversion Rate Up 166% (0.4 to 0.9%*)
  • Mobile Revenue Up 65%
  • Page Views Up 112%
  • Pages Per Visit Up 17%
  • 81% More Mobile Visits

*Adjusted based on traffic growth rate

ISO logo Microsoft Partner logo UKWA logo

© Copyright Exact Abacus Ltd, 2017 | Powered & Designed by Exact Abacus

Please sign in to write a review
Forgot your password?