Harrison Cameras wanted to make the most of the growing mobile traffic to their site. They needed a mobile friendly user experience that would engage more customers and convert more sales. Enter Exact Abacus Digital.
Developed alongside a radical redesign of the Harrisons' desktop website, our mobile friendly version of HarrisonCameras.co.uk used the latest mobile design techniques. Bringing ‘user agent’ switch technology into play, the mobile site was perfect for Google and featured four separate sub domains. For instance, m.harrisoncameras.com
Between January 13th and October 13th 2013, revenue grew by an eyebrow raising 65% compared to the same period the year before. Little wonder when you think that improved mobile experience traffic from mobiles has gone up 81%. With a 112% rise in page views, more and more users are navigating through the site. Just check out these numbers:
*Adjusted based on traffic growth rate