Customer perceptions are instinctive, so your presentation standards need to be consistent across all of your channels. Building a brand is much more than coming up with a fancy logo: it involves creating a thread that makes your message instantly recognisable and trustworthy. We will work with you to understand what makes you different, and we will then establish the pull factors that will go on to influence every creative and marketing process.
We follow best practice and overlay this with technical nous and creative flair to drive prospective customers to your website. Unique and engaging website content is propagated across social channels and refined to capture organic search referrals. This is supplemented by affiliate marketing and paid search, utilising the full gamut of levers - including Google Adwords, remarketing and shopping feeds
Enticing a visitor to your site is just one step along the road to a converted customer. We optimise pages to ensure that basic information is clearly presented, as this helps you to hook visitors as soon as they arrive, before we introduce them to richer content and copy that sells each product and its benefits. Adopting the principle of marginal gains from basket to checkout, we monitor on-page behaviours and constantly refine the user experience to increase sales.
A sale is only complete when your promise is delivered. We will take the time to analyse your order fulfilment process to make sure that your customers are kept informed all the way through to parcel delivery, and so that remedies are in place when things do go wrong. This eye to detail has helped a number of our clients win customer service awards and receive consistently strong reviews that drive repeat purchases and referred sales.
We implement structured post-purchase campaigns to capture customer feedback, encourage referrals and prevent customers from lapsing.
This starts with database segmentation and scoring to ensure each customer is assigned to the optimum programme of communication. We then use a combination of email marketing, direct mail, social posts and telemarketing to engage and educate, delivering profitable and measurable results for you.
Your brand is safe in the hands of our seasoned online marketeers. Under the tutelage of a dedicated account manager, you will have access to a broad spectrum of capabilities that include strategic planning, copywriting, creative design, search optimisation, user experience optimisation and web programming. This array of talent can augment your in-house skills, or it can provide you with a cost-effective and fully outsourced marketing support function - you choose.
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Here’s a small selection of the wide range of businesses we work with, from ambitious startups to large, multi-channel retailers.