Amazon Seller Fulfilled Prime (SFP) fulfilment

As an Amazon-integrated provider, we are able to help you achieve and maintain Seller Fulfilled Prime (‘SFP’) status.

Boost your Amazon sales

This shipping programme enables Amazon merchants to list items under the Prime badge and send orders from their own warehouse or a third party fulfilment provider rather than Amazon’s distribution centres.

In addition to the Prime sales increase (upwards of 30%) this makes buying easier and enables consolidation of your stock in one place for fulfilment across all channels.

Upgrading to Prime?

To qualify for Seller Fulfilled Prime status, Amazon sellers must enter into a trial period, during which, compliance with service levels and delivery are rigorously scrutinised.

Our team of Fulfilment Experts will support you every step of the way, linking our systems with Amazon and their nominated carriers before completing a proven test plan. During the trial period we implement alerts to ensure any exceptions are quickly rectified. After fifty orders have been shipped, Amazon’s SFP team review activity and update your account status.

Winning the badge

Seller Fulfilled Prime status relies on maintaining a consistently high standard of service and adherence to a number of pre-requisites, including:

  • Ship over 99% of orders on time (same-day dispatch)
  • Order cancellation rate of less than 1%
  • Delivery via supported Seller Fulfilled Prime carriers
  • Adherence to Amazon's returns policy
  • All customer service enquiries handled by Amazon

Optimised fulfilment operations

Superfast shipping and great customer experience is integral to Amazon Prime. We achieve this by applying our fulfilment expertise to measure, monitor and optimise the performance of our warehouses.

Our management systems are continually being improved as technology evolves. We use forecasting and traffic light principles to share performance statistics with clients and colleagues alike. This honest and open approach ensures sufficient resources are in place to meet demand and tasks are managed in a logical sequence during daily operations.

100% service level guarantee

We are the trusted fulfilment partner of over 150 online retailers who rely on our technology and expertise to maintain a competitive advantage. Our contracted fulfilment service levels are amongst the best in the business and backed by our commitment that should we ever fail, you’ll get your money back.  

Want to find out more information?

We help companies around the world improve their order fulfilment and delivery performance. If you would like to discuss your requirements in more detail, please contact us.

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